CRM data decay is not a one-time problem you “fix.” It’s a constant, behind-the-scenes erosion: emails start bouncing, champions switch jobs, duplicates multiply, and the fields your team depends on gradually empty out or go stale. The result is predictable—sales and marketing teams lose trust in the CRM, outreach performance suffers, and pipeline forecasts become less reliable.Datacare is designed for the reality of continuous decay. Instead of treating CRM hygiene as a quarterly project, it co (hubspot data enrichment) [...]
